E-commerce websites rely on search engine optimization just as much as blogs and other sites do. In fact, you can only generate new leads if your website appears at the top of search results for relevant keywords in your industry. The following five ways e-commerce websites can optimize their SEO can help you get there.
What is SEO exactly?
Search Engine Optimization is the practice of optimizing a website to rank higher in search engine results. The goal is to have the highest possible visibility in the SERP, which is simply a high ranking position. To this end, optimization relies on two main elements: on-page and off-page activities.
Today, we have no equal in online shopping. We value them for their convenience, security, greater offer, and frequent promotions. No wonder that the e-commerce world has started to use optimization and positioning techniques. Research has shown that it is the lack of a website tailored to the needs of users that is the most common reason for abandoning shopping carts (about 70%). Today, one click is enough to find the same product on another website with a better offer. That is why it is so important to stand out from the competition and make customers aware that they want to shop with you.
Five basic elements to optimize your online shop
Although there are many more SEO-like elements, today we have selected five with which you should start optimizing. Thanks to them, you will gain greater visibility in search results and build a strong brand image.
Use your keywords in product titles
If you want to improve your e-commerce website, start by using the keywords in your product titles. This will help your products show up in relevant search results, and potential customers will be able to see what you’re selling at a glance. Additionally, using keywords throughout your website’s content will help improve your site’s overall ranking in search engines. Remember that you can also use brand phrases. The more people know about your business, the more likely they are to buy from you.
Organizing products into categories makes it easier for customers to find what they’re looking for, and can also help with search engine optimization. Label each category as a keyword, name the category after the most relevant product, provide a short description of the category, list only items in that category on that page, and keep navigation simple by using breadcrumbs at the top of every page (e.g., Home > Accessories > Scarves).
Optimize product descriptions
Product descriptions are an important on-page element that can help improve a website’s visibility and organic search ranking. This is where the magic happens, as long as you can write in the language of benefits. Remember that you must not only describe the product, its variants and use, but also show that it is better than the others of this type. Payment and delivery methods are also important here – they prove whether you meet the needs of consumers and keep up with the trends.
Create social media profiles with links back to products
Without traffic, it’s difficult to drive conversions and generate revenue. So how can you get people to visit your site? One way is through social media marketing by creating a profile on each of the major networks and linking them back to your products. The more active you are in various online communities and forums related to your industry or target market, the more likely you are to attract new visitors.
Another option is to guest blog on relevant sites. Sharing your knowledge and expertise will increase visibility while also providing other bloggers with an authoritative voice they may not have had access to before. Create links between content pages. If you want to rank higher for specific keywords, make sure that content pages link back to those keywords throughout the site.
Track trends and increase user engagement
By tracking trends, e-commerce websites can ensure that their content is always relevant and engaging for users. One way to do this is by using call-to-action buttons or links so that visitors can take a specific action while on your site without having to leave. You can also try using gamification techniques to encourage user engagement such as through loyalty programs. You should also make sure you’re providing the best user experience possible by making sure your site loads quickly, has clean designs and proper coding in place.
- Make sure your website is mobile-friendly.
- Create fresh content regularly.
- Make sure you have lots of inbound links to your website.
- Use schema markup to help search engines know what’s on each page.
- Launch a campaign – use SEM techniques.
SEO and eCommerce go hand-in-hand. If you want to succeed in online sales, you need to make sure your online shop is properly optimized for search engines. By following these five tips, you can ensure that your website will rank well on Google searches for popular keywords related to the products you sell. If you have an extensive offer, optimization may take a long time and cause many problems, so consider working with SEO services Cork. They can monitor changes on your site and recommend specific improvements based on their data analysis.