The Battle of the Keywords: Long Tail vs. Short Tail
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The Battle of the Keywords: Long Tail vs. Short Tail

It takes approx. 4 minutes to read this article

You’ve probably heard the terms long tail and short tail keywords tossed around before, but you may not know what they mean. In this article, we’ll explain both terms and how to use them in your keyword research to better target your audience and increase website traffic from search engines like Google, Yahoo!, and Bing.

Why do you need SEO?

Search engine optimization (SEO) is a way to improve the visibility of your website in search engines like Google, Yahoo and Bing. This is done by optimizing important aspects of your site’s content, such as titles, metadata and backlinks, so that it reaches a broad number of relevant web pages when people do an online search for specific terms or topics that are related to your company.

What are long-tail keywords?

Long-tail keywords are phrases three to four words long, in contrast to short-tail keywords, which only have one or two words. These phrases often appear in search engine results on Google and make them easier to find because they are more specific than shorter keywords. On the other hand, when you use a phrase that is too broad, it can be hard to rank for your site because there will be hundreds of pages ranking for it. Additionally, if you want your content to rank for a phrase with lots of competition (long tail), you’ll need to write high-quality content about this topic and spend time promoting it and ranking it with backlinks from other sites.

How to use long tail keywords

Knowing how to use long tail keywords is essential for any content creator or marketer because it can vastly improve your online visibility and boost your chances of being found by relevant searchers on Google, YouTube, Amazon, etc. A long tail keyword consists of multiple words in a phrase that add context to what you are trying to convey or sell. For example, SEO marketing Queenstown will be more specific than just SEO marketing.

How to use short tail keywords

Short-tail keywords capture more specific audiences and result in a smaller audience than long-tail keywords. They can be tough to rank for but also very lucrative if you know how to use them correctly. Use short-tail keywords when targeting narrow markets with less competition where it is easier to find what you’re looking for. Another thing that short-tail keywords allow is for ad campaigns on mobile devices as they don’t require a large amount of text to show up on a small screen. In addition, we have seen an increase in customers who prefer using their phone instead of their desktop or laptop computer due to ease of use and convenience while on the go.

Which should you focus on?

In a sea of content, your blog posts need to be seen. Start by choosing relevant and closely related keywords to your niche topic. Although it is helpful to include long tail keywords, do not forget about short tail keywords! A mixture of both will help give readers multiple ways to find what they’re looking for on your blog (although you should focus primarily on the long tail). However, this doesn’t mean that keyword research is unimportant. Keep in mind the search engine algorithms when deciding which keywords to include in your posts – SEO services Tauranga can boost your rankings!

Why does it matter?

Choosing keywords for your blog is an important decision, and there are two types that you will want to familiarize yourself with before deciding which one suits your needs best: long tail and short tail keywords. While both serve their purposes, knowing which one you need to succeed is important. A key difference between these two keywords is how many people search for them monthly. Short tail refers to less popular words or phrases with a limited number of monthly searches, while long tail refers to more popular words or phrases with a high number of monthly searches.

Main photo: Michal Biernat/

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